What you don't know about direct mail services can cost you
Direct mail is one of the few channels you can control end-to-end: format, message, timing, and targeting. We print in-house and manage the mailing process so you don’t lose money to preventable errors. Bring your list—or we can help you source and clean one.
| | What we handle• Print + finishing (cut, fold, tab, address, bundle)
• List help (formatting, hygiene, dedupe, NCOA/CASS where applicable)
• USPS mail prep + drop coordination
• Variable data personalization (names, offers, QR/URLs) |
| | | | Why details matter• Postage + format rules drive cost
• Correct addressing reduces waste and returns
• Proper tabbing/folding prevents USPS rejection
• Timing matters: proofs + production + drop schedule |
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Popular direct mail formats
Choose the format that matches your goal: awareness, response, or turnout.
PostcardsFast to read, lower handling complexity, ideal for reminders and offers.
Postcard printing |
| | Letters + envelopesHigher trust feel; great for fundraising, membership, and persuasive messaging. |
| | Folded self-mailersMore room than a postcard, mails without an envelope, strong for storytelling. |
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EDDM (no list needed)Saturation mail by carrier route—simple, cost-effective reach for neighborhoods.
EDDM services |
| | Variable data (personalization)Names, unique offers, QR codes, and targeted versions—higher relevance and response.
Variable data printing |
| | Hybrid mail + pickup optionsWe can mail part of a run and bundle the rest for hand-delivery, events, or canvassing. |
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What affects price and timing
• Quantity and format (postcard vs. letter vs. self-mailer)
• Size, paper stock, and coating
• Addressing + list condition (clean list = faster/cheaper)
• Finishing (folding, tabbing, inserting, sealing)
• Postage class and drop timing
• Personalization/variable data and versioning |
File prep (fastest approvals)
• Preferred: print-ready PDF (or AI/EPS)
• CMYK; include Pantone numbers if color-matching matters
• 0.125" bleed where applicable; keep important text away from edges
• If you have a list: CSV/XLSX with clear headers (Name, Address, City, State, ZIP) |
How it works
Clear steps. Proof-first workflow.
1) Send detailsFormat, quantity, target area, in-hand date, and whether you have a list (or need one). |
| | 2) Proof + mail planYou approve design and we confirm format, finishing, and a realistic drop window. |
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3) Print + finishWe print, cut, fold/tab/insert as needed, then QA. |
| | 4) Address + dropAddressing and USPS prep, then drop coordination so it lands when you need it. |
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Quick FAQ
Common questions before you mail.
Do I need a mailing list?
Not always. If you want saturation reach in a neighborhood, EDDM can work without a list. If you need targeted households or members, we’ll use your list or help you source one. |
How fast can this be turned around?
Timing depends on proof approval, finishing requirements, list condition, and drop timing. If you have a hard deadline, tell us the “in-hand” date first. |
Can you personalize each piece?
Yes. Variable data lets you personalize names, offers, QR codes, and versions for different segments. |
Quote form
To get a quote or upload a file, please fill out the form.
Include: format (postcard/letter/self-mailer), quantity, size, target area, in-hand date, list status (have one / need one), and upload artwork (PDF preferred).
